Your Trusted Source for Hard Money Funding in the Greater Milwaukee Area
Unlock your real estate potential with funding from REIA Hard Money. We offer fast approvals, competitive rates, and up to 100% funding. Get pre-approved today!
Meet the REIA Hard Money Team
Dan Farsht
Co-Founder & Managing Partner
For over two decades, Dan has been a top revenue and growth leader across multiple organizations, known for building strong client and partner relationships that create mutually beneficial results. As Co-Founder and Managing Partner of RHM and Arc Capital, he oversees investor relations, capital raises, and borrower partnerships, ensuring projects are funded smoothly. He thrives in environments where growth, teamwork, and an entrepreneurial spirit are encouraged and celebrated.
Eric Lundberg
Founder & Visionary
Since purchasing his first property in 1999, Eric has built a career acquiring, rehabbing, and selling single-family homes and rentals. Over the past two decades, he has grown a thriving real estate business and created multiple platforms to help other investors succeed. Through investing, mentoring, community-building, and financial solutions, Eric turns challenges into opportunities, empowering others to succeed in Milwaukee's real estate market.
Melanie Shaffer
Transaction Coordinator
Melanie brings over a decade of experience across the real estate industry, with prior roles at a leading national appraisal firm, a top-producing brokerage, and a fast-growing hard money lender. Known for streamlining processes, maintaining compliance, and anticipating client needs, she joined the team in 2025 to help scale operations and enhance the client experience, supporting investors and agents at every stage of the transaction.
We Help Milwaukee Real Estate Investors Fund Their Deals
Hard Money Loans
Fast, flexible financing for active real estate investors.
Our hard money loans are designed to help investors purchase, renovate, and close deals quickly. From standard fix-and-flip loans to pro-level financing, these options are ideal for short-term investment strategies that require speed, leverage, and a streamlined approval process.
Alternative Loans
Creative financing solutions for long-term and portfolio-based strategies.
Our alternative loan options support investors using advanced strategies like BRRRR, DSCR refinancing, cross-collateralization, and double-close funding. These solutions are built for investors looking beyond traditional hard money—offering flexible structures, rental-based underwriting, and portfolio-level opportunities.
Want to see what our loans actually look like?
We created a real-world example of a first-time borrower’s hard money loan so you can see how our numbers work, what terms look like, and what you can expect when partnering with us.
How the
Process Works
Step 1: Set Up Your Business LLC
REIA Hard Money does not loan to individuals, so you will need to have your business LLC set up before moving forward with your pre-approval or loan application. Need help? Connect with our strategic partner law firm Zimmer & Rens, or a legal representative of your choice to establish your LLC.
Step 2: Connect and Get Pre-Approved
Click here to connect with our team and we’ll reach out to you and get the ball rolling.
Pro Tip: If you get pre-approved before you have a deal under contract, we’ll waive the $1,000 Account Setup Fee.
Step 3: Complete Account Setup
Our team will assist you with setting up an account on our website. We collect all your business information up front to ensure a faster, smoother closing process when it is time to fund your deals.
Step 4: Submit a Loan Application
Pre-approved borrowers will gain access to our simple online loan application. It’s a one-stop shop where you can easily submit your deal information and upload your contract and other essential documents so we can move forward quickly. We aim for repeat business, so our system makes it easy for you to count on us for every deal.
Step 5: Due Diligence, Underwriting & Loan Commitment
Our third-party appraisal experts will swiftly evaluate your deal, taking into account factors such as After Repair Value (ARV) and exit strategy to determine if it aligns with our criteria for loan approval. We’ll send you a loan commitment for your approval outlining all amounts, rates, and terms for your loan.
Step 6: Close & Start Your Project
We’ll disburse the funds required to secure your property at closing. We are also able to fund the cost of repairs to support the success of your project.
Estimate the Cash Needed for Your Next Deal
Use our hard money loan calculator to evaluate whether your next investment property makes financial sense before applying for a hard money loan.
Why REIA Hard Money?
Fast Loan Commitment
Our in-house team reviews each deal efficiently, so you’re never left waiting on a decision. We know that speed can make or break a deal—and we’re committed to helping you move fast and close with confidence.
Competitive Rates
We offer rates as low as 12% and 3 points, with no hidden fees or surprise closing costs.
Check if You Qualify for Pro V
Terms →
Simple Application Process
We’ve designed the form to be user-friendly and straightforward, so you can spend less time on paperwork and more time on deals. And if you ever have questions, our team is just a quick call or email away to help guide you through it.
Local Lending Support
We currently lend within a 100-mile radius of the Greater Milwaukee Area and have a deep, expert-level understanding of the local real estate market. Our team lives and works here, so we’re truly invested in your success.
Fully Transparent
Process
We keep the process fully transparent so there are no questions when it comes to your loan terms. We use a licensed 3rd Party appraiser to assess your ARV. We do this protect us, our investors, and YOU.
Long-Term
Partnership
More than just a lender, we strive to be the support you need as a long-term financial partner. We want to build long term relationships with borrowers who we can grow with.
What Borrowers Say About Working With Us
Every borrower's deal is different, but the reviews keep coming back to the same things.
