Your Trusted Source for Hard Money Funding in the Greater Milwaukee Area
Unlock your real estate potential with funding from REIA Hard Money. We offer fast approvals, competitive rates, and up to 100% funding. Get pre-approved today!
REIA Hard Money is a strategic partner of the Milwaukee REIA, and therefore only lends to members of the Milwaukee REIA. Not a member? Sign up today to get access to REIA Hard Money and receive all of our member-exclusive benefits.
Meet the REIA Hard Money Team
Dan Farsht
Co-Founder & Managing Partner
For over two decades, Dan has been a top revenue & growth leader within multiple organizations. He has a keen and unique ability to identify, develop, cultivate, and nurture strong client/partner relationships that create mutually beneficial results. He thrives working in environments where growth, development, teamwork, and an entrepreneurial spirit are encouraged and celebrated.
As Co-Founder and Managing Partner at both RHM and Arc Capital, he oversees investor relations, capital raises, and borrower partnerships, ensuring projects are funded smoothly and investors see strong, reliable returns.
Eric Lundberg
Founder & Visionary
Since purchasing his first property in 1999, Eric built a career on acquiring, rehabilitating, and selling single-family homes and rental properties. Over the past two decades, he's not only developed a
thriving real estate business but also created multiple platforms to help other investors succeed.
Through investing, mentoring, community-building, and financial solutions, Eric turns challenges into opportunities —empowering others to achieve success in Milwaukee’s real estate market.
Melanie Shaffer
Transaction Coordinator
Melanie brings over a decade of high-level experience across multiple sectors of the real estate industry. Her deep operational knowledge and cross-functional experience allow her to seamlessly support both investors and agents at every stage of a transaction.
Prior to joining the team, Melanie played key roles at a leading national appraisal firm, a top-producing brokerage, and a fast-growing hard money lender. Her ability to streamline processes, maintain compliance, and anticipate the needs of clients has made her a go-to resource in every organization she’s been part of.
In 2025, Melanie joined the team to help scale operations and enhance the client experience through efficient, relationship-driven coordination. Her strategic insight and proven track record in transaction management continue to drive success across all verticals.
We Help Milwaukee REIA Members Fund Their Deals
(Borrowers becoming 1st time Milwaukee REIA members receive a discounted 1st year membership)
Hard Money Loans
Fast, flexible financing for active real estate investors.
Our hard money loans are designed to help investors purchase, renovate, and close deals quickly. From standard fix-and-flip loans to pro-level financing, these options are ideal for short-term investment strategies that require speed, leverage, and a streamlined approval process.
Alternative Loans
Creative financing solutions for long-term and portfolio-based strategies.
Our alternative loan options support investors using advanced strategies like BRRRR, DSCR refinancing, cross-collateralization, and double-close funding. These solutions are built for investors looking beyond traditional hard money—offering flexible structures, rental-based underwriting, and portfolio-level opportunities.
How the
Process Works
Step 1: Set Up Your Business LLC
REIA Hard Money does not loan to individuals, so you will need to have your business LLC set up before moving forward with your pre-approval or loan application. Need help? Connect with our strategic partner law firm Zimmer & Rens, or a legal representative of your choice to establish your LLC.
Step 2: Connect and Get Pre-Approved
Click here to connect with our team and we’ll reach out to you and get the ball rolling.
Pro Tip: If you get pre-approved before you have a deal under contract, we’ll waive the $1,000 Account Setup Fee.
Step 3: Complete Account Setup
Our team will assist you with setting up an account on our website. We collect all your business information up front to ensure a faster, smoother closing process when it is time to fund your deals.
Step 4: Submit a Loan Application
Pre-approved borrowers will gain access to our simple online loan application. It’s a one-stop shop where you can easily submit your deal information and upload your contract and other essential documents so we can move forward quickly. We aim for repeat business, so our system makes it easy for you to count on us for every deal.
Step 5: Due Diligence, Underwriting & Loan Commitment
Our third-party appraisal experts will swiftly evaluate your deal, taking into account factors such as After Repair Value (ARV) and exit strategy to determine if it aligns with our criteria for loan approval. We’ll send you a loan commitment for your approval outlining all amounts, rates, and terms for your loan.
Step 6: Close & Start Your Project
We’ll disburse the funds required to secure your property at closing. We are also able to fund the cost of repairs to support the success of your project.
Why REIA Hard Money?
Fast Loan Commitment
Our in-house team reviews each deal efficiently, so you’re never left waiting on a decision. We know that speed can make or break a deal—and we’re committed to helping you move fast and close with confidence.
Competitive Rates
We offer rates as low as 12% and 4 points, with no hidden fees or surprise closing costs.
Simple Application Process
We’ve designed the form to be user-friendly and straightforward, so you can spend less time on paperwork and more time on deals. And if you ever have questions, our team is just a quick call or email away to help guide you through it.
Live and Local
Lending Support
We currently lend within a 100-mile radius of the Greater Milwaukee Area and have a deep, expert-level understanding of the local real estate market. Our team lives and works here, so we’re truly invested in your success.
Fully Transparent
Process
We keep the process fully transparent so there are no questions when it comes to your loan terms. We use a licensed 3rd Party appraiser to assess your ARV. We do this protect us, our investors, and YOU.
Long-Term
Partnership
More than just a lender, we strive to be the support you need as a long-term financial partner. We want to build long term relationships with borrowers who we can grow with.
Testimonials
“I highly recommend REIA Hard Money for funding your real estate deals. The process was incredibly easy and straightforward, and their team was absolutely fantastic to work with. From start to finish, they provided top-notch service and support, ensuring that everything went smoothly and efficiently. Whether you're new to real estate investing or a seasoned pro, REIA Hard Money is the way to go for fast, reliable funding."
Mac M.
"Working with REIA Hard Money was seamless! Their experience walked me through the process and their customer service was outstanding! I would recommend them to other investors. A win-win for both sides!"
Lisa & Doug W.
“I was able to borrow funds through REIA Hard Money on my very first fix and flip. The process was very smooth and easy to understand. Eric and Nancy are wonderful to work with, very knowledgeable, and gave me peace of mind for funding my project."
